This Privacy Policy describes how Wasui (“we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit or make a purchase from our website.
Wasui is operated by Wasui B.V., registered with the Netherlands Chamber of Commerce (KvK) under number 98946617, VAT number NL868715098B01, Insulindestraat 78, 3038 JB Rotterdam, Netherlands. We are the controller of your personal information.
1. Information We Collect
When you visit our site, we may collect certain information about your device, including:
Web browser
IP address
Time zone
Cookies installed on your device
Additionally, when you make a purchase or attempt to make a purchase, we collect:
Name
Billing and shipping address
Payment information (processed securely via third-party providers)
Email address
Phone number
When you subscribe, we also collect your subscription details and delivery preferences.
2. How We Use Your Information
We use the collected information to:
Process and fulfill your orders
Communicate with you
Screen orders for potential risk or fraud
Improve and optimize our website
Provide marketing and promotional communications (if you opt in)
We process your information to perform our contract with you (orders, subscriptions and related communications), to comply with legal obligations (such as keeping invoices), based on our legitimate interests (fraud prevention and improving our website), and with your consent (marketing communications and non-essential cookies). You can withdraw your consent at any time.
3. Sharing Your Information
We share your personal information with trusted third parties to help us operate our business, such as:
Our online store platform (Shopify)
Payment providers (e.g., Shop Pay, PayPal, Apple Pay, Google Pay)
Subscription and email providers (Recharge, Klaviyo)
Shipping and logistics partners (Sendcloud, DHL eCommerce)
Analytics providers (Google Analytics)
We may also share your information to comply with applicable laws and regulations or to respond to lawful requests. We never sell your personal information.
Some of these providers process data outside the European Economic Area. Where this happens, we rely on an EU adequacy decision (including the EU–U.S. Data Privacy Framework) or the European Commission's Standard Contractual Clauses.
4. Cookies
We use cookies and similar technologies to improve your browsing experience and understand how our site is used.
Required cookies are necessary for the site to function properly, including logging in and adding items to the cart. Personalization cookies store details about your actions to personalize your next visit. Marketing cookies are used by us and our partners, including Shopify, to optimize marketing communications and show ads on other websites. Analytics cookies help us understand how you interact with the site and identify areas to improve.
In regions where our Shopify cookie banner is displayed, you can accept, decline or choose individual non-essential categories. Required cookies remain active. You can also manage cookies through your browser settings; some site features may then stop working.
| Cookie name |
Provider |
Purpose |
Retention |
Type |
| _shopify_essential |
Shopify |
Maintains essential store, session and checkout functions and helps prevent tampering. |
1 year |
Required |
| cart |
Shopify |
Stores information about your shopping cart. |
2 weeks |
Required |
| cart_currency |
Shopify |
Keeps the currency used to initialize a new cart after checkout. |
2 weeks |
Required |
| localization |
Shopify |
Localizes the cart to the correct country. |
1 year |
Required |
| _shopify_analytics |
Shopify |
Stores analytics data for the storefront and checkout. |
1 year |
Analytics |
| _ga |
Google Analytics |
Distinguishes visitors for site analytics. |
Up to 2 years; browsers may shorten this |
Analytics |
| _ga_G86P2GP418 |
Google Analytics |
Preserves analytics session state. |
Up to 2 years; browsers may shorten this |
Analytics |
| _ga_PB35K611Y9 |
Google Analytics |
Preserves analytics session state. |
Up to 2 years; browsers may shorten this |
Analytics |
| _shopify_marketing |
Shopify |
Stores marketing data for the storefront and checkout. |
1 year |
Marketing |
| _fbp |
Meta |
Measures advertising activity and supports relevant ads. |
3 months |
Marketing |
5. Data Retention
We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. For example, we keep order and invoice records for 7 years, as required by Dutch tax law, and newsletter data until you unsubscribe.
6. Your Rights
You have the right to:
- Access the personal information we hold about you
- Request correction or deletion of your data
- Object to or restrict certain processing
- Receive your data in a portable format
- Withdraw your consent at any time
To exercise these rights, please contact us using the information below. We will respond within one month.
You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) or the authority in your own EU country.
7. Data Security
We take reasonable precautions and follow industry best practices to protect your personal information from unauthorized access, misuse, or disclosure.
8. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for legal reasons.
9. Contact Us
For more information about our privacy practices, or if you have questions, please contact us:
Email: shop@wasui-japan.com
Address: Insulindestraat 78, 3038 JB Rotterdam, Netherlands
