Wasui partners with entrepreneurs, hospitality groups, and cultural spaces to expand the global presence of authentic Japanese matcha.
Through licensing and franchise partnerships, we support businesses that want to build meaningful matcha experiences in their local markets.
Apply as a Partner
Wasui was created to share the deeper culture of
Japanese matcha with the world. While matcha is increasingly popular around the world, much of what is served today lacks the context, quality, and cultural depth that define authentic Japanese tea. Wasui exists to bridge that gap. Through carefully sourced matcha, thoughtful presentation,
and a strong connection to Japanese tea culture, Wasui enables partners to create spaces where matcha can be experienced in a meaningful way. For entrepreneurs and hospitality operators, this represents an opportunity to build a concept that is both culturally rich and globally relevant.
Matcha is one of the fastest-growing categories in the global beverage market. Demand continues to expand across cafés, specialty beverage concepts, and retail products as consumers seek healthier and more authentic alternatives.
Yet while demand is rising rapidly, access to reliable Japanese matcha supply and authentic cultural positioning remains limited.
Wasui is designed to bridge this gap by connecting trusted tea producers in Japan with partners around the world.
For the 2026 season alone, Wasui has secured 10 tons of matcha supply, enabling scalable expansion for qualified partners.
Wasui offers multiple partnership models depending on how partners wish to engage with Wasui and their vision.
Operate your own café or hospitality concept while using Wasui matcha and brand assets.
License partners source matcha directly from Wasui and gain access to brand guidance, product knowledge, and cultural storytelling. This model provides flexibility for partners who want to integrate matcha into an existing concept or develop their own interpretation of the Wasui philosophy.
Operate a Wasui café using a fully developed concept, including menu structure, product selection, and brand presentation.
Franchise partners receive operational guidance, brand support, and product supply to establish a Wasui matcha experience in their market. This model is ideal for partners seeking a clear and structured business framework.
Develop the Wasui presence within a specific territory.
Master partners collaborate with Wasui to expand the brand in their region through multiple locations or partnerships. This model is suited for experienced hospitality groups and investors with a long-term vision for market development.
Wasui combines three elements that are rarely found together in the global matcha market. Reliable supply Direct relationships with trusted tea producers in Japan ensure stable sourcing for growing businesses.
Cultural authenticity Wasui focuses on presenting matcha as a cultural experience rather than simply an ingredient.
Each matcha includes a Product Passport, detailing origin, cultivar, grade, shading, and taste journey
Together, these elements create a foundation for partners who want to build a distinctive matcha concept.
Wasui works closely with partners to support the successful development of matcha-focused concepts. Depending on the partnership model, support may include:
Our goal is to help partners create spaces where matcha can be experienced with authenticity and consistency.
We partner with entrepreneurs, hospitality groups, and cultural spaces that share our commitment to quality and meaningful experiences.
We are particularly interested in partners who want to build long-term matcha experiences within their communities.
Wasui was created to share more than matcha.
Within every bowl of matcga lives a landscape, a season, a craft, and a way of seeing the world passed quietly from one generation to the next.
As matcha grows across the globe, we believe its deepest value is not found in trends, but in the culture that shaped it.
We work directly with matcha farmers throughout Japan, seeking matcha that carry the character of their place and the spirit of the people who cultivate them.
Every matcha has a story.
Every name carries a philosophy.
Every sip is an invitation to slow down and return.
Sip Japan. Drink Culture.
Because matcha is not simply something to drink.
It is a way of seeing.
If you are interested in bringing authentic Japanese matcha culture to your city, we would love to hear from you.
Our team reviews all partnership inquiries and works with selected partners to explore potential collaborations.
Apply for Partnership